Brand Strategy - Brand Marketing - Creative Direction
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WTF Am I Drinking? Podcast
Project Type
Branding, Podcast
Date
2021-2022
To further engage consumers, I created a podcast for TapRm called "WTF am I Drinking?" This podcast + blog was an explainer series that dove into different topics such as what a certain beer or wine style is, how a hard kombucha gets made, what the difference is between a stout and a porter, etc. It was education and informational in the most fun way possible. I pitched and developed the podcast concept, designed the cover art and all of the promotions, recruited guests, and co-hosted the podcast with renowned beer writer, Courtney Iseman. We recorded a total of six episodes.
https://open.spotify.com/show/6RiGjvHmcHjt7PZ5wfLU9d?si=da196a234da043cb







