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Brand Strategy - Brand Marketing - Creative Direction
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Beer & Shot Ad Campaign
Project Type
Digital Marketing, Ad Creation, Branding, Copywriting
Date
April 2021
Launched the ‘Beer & Shot’ campaign for TapRm in April 2021 to reward customers who received the COVID vaccine with a free beer at checkout. Creative directed the photoshoot and created all ads for the campaign. I also launched ads with custom audiences on multiple platforms.
-First 2 weeks of campaign: 1,136 orders and $60,158 net sales
-Sales attributed from ‘Beer & Shot’ marketing campaign: $9,286
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